How do I get customers to visit my site?
You have to work at it. Don't expect customers to come flocking
to your Web-store once you set it up. Marketing is the hardest,
but most important, part of selling on-line. You can use search
engines, banner ads or advertising mailshots to attract customers.
You can add content or community features to your site to try and
increase traffic, and therefore increase the chance of making a
sale. You can use off-line advertising. If you do decide to open
up an E-Commerce operation, nine times out of ten it will be the
effectiveness of your marketing that will make the difference between
success and failure.
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